Mum

I wish you could have lived to see me grow to be what I am today. I had no opportunity to say the word ‘mama’ to you in my 10+ older. I envied my age mates when they called their mothers ‘mum’. Some would brag about their mothers while others would take them as their refuge and defense. I remember many times I fell sick and none would take me to hospital. I got used to being chased from people’s houses where I sought places to sleep since dad didn’t built a house for me. I wish he had his own; I would go and rest in that dusty floor. Many times I slept in the cold having been chased in the death of the night with no alternative place to go for sleep. I was accused of not having a blanket of my own. Dad wasn’t their for me either. For the 8 years I was in Top Ten class position in Kenyatta and General Kago Primary School, the only appreciation I received was that forced claps during closing day! As I grew up, I went to Our Ushago I tend to visit your cemetery next to our Family House in Sakwa Bondo where at Age 11 I witness them lowering your casket so as to forever separate you with Me. I wish I could decorate that Burial site with precious stones!
I still use my Dad’s name in all my documents because I want to appreciate him even though i never got to meet Him even though I later forgave him. What I know you is that He existed; this old photos of you two Him in a Well fiting nice Suit and You Mum in that Tiny Mini Skirt, Head skurf and a well fitting Blouse (You guys slayed) and this golden mark of umbilical cord in my tummy tells it all! Mum, You were a very nice beautiful dark lady ever smiling even during moments of pain. I Loved how you would toss me up in the air in joy … the way you used to call me ‘Daddy’, and that nice story of how I Started eating Meat especially matumbo those words and stories still live on. Ooh mum!
But mum, whenever you are just Pray for your Sons and Daughter. Am Repeating just pray for them.

He Doesn’t Get Attached Anymore

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He doesn’t get attached because he simply learned that attachment is the root of all evil.
It makes him cling to things he should let go of. It makes him chase people that are wrong for him. It makes him go after things that are probably not meant for him. It clouds his logic and his judgment because he’s holding on out of fear rather than conviction.

He doesn’t get attached because he learned that not everything is his to keep.
That there are blessings in letting go and goodbyes and releasing whatever was holding him back. He knows that the more he is attached to something and afraid of losing it, the more he will push it away because he’s only focused on rather than giving.

He doesn’t get attached because he knows that people eventually leave.
They don’t always mean what they say. They don’t always keep their promises. They don’t always come back. They don’t always love him forever and even if they do, love is sometimes not enough to keep a relationship going. He knows that getting attached too soon will always end in disappointment. He knows that people change their minds overnight.

He doesn’t get attached anymore because he’s tired of people pulling away, people changing their minds, people leaving, people not knowing what they want or what they’re looking for.

He doesn’t get attached anymore because he realized that one-sided attachment hurts.
One-sided attachment always brings him pain. One-sided attachment makes him love himself a little less and makes her forget his own worth. He realized that when he gets attached, he loses himself and he vowed never to lose himself for anyone ever again.

He doesn’t get attached anymore because he’s learning to let go, he’s learning to move on, he’s learning that it doesn’t always have to be his way.
He’s learning that his heart is not always right and attraction can be blind. He’s slowly learning to detach from everything that makes him question himself or his love.

He doesn’t get attached but he still knows how to love. He’s finally accepting that they’re not the same.
He’s finally learning that if you really love someone, maybe releasing them is the expression of love. Letting them be who they truly want to be or be with the partner they’ve always wanted. He’s finally learning that if He’s meant to be with someone, they’ll both kind of attach to each other by default, like a magnet, without anyone pushing or pulling, without anyone detaching and without any need to control one another.

He doesn’t get attached anymore because he’s finally learning that everything is temporary and maybe the whole point of love is just to enjoy it while it lasts instead of trying to cling to it forever.

(Source: http://thoughtcatalog.com)

8 Elements Of Social Media Marketing

8 Fundamental Elements of a Successful Social Media Marketing Strategy

Caitlin Burgess on May 23rd, 2017     Social Media

 

 

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey.

However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social Media Examiner’s 2016 industry report, 90% of marketers say social media is important to their business. However, just 41% say they’re able to measure the ROI of their social activities.

As any successful marketer will tell you, the road to success begins by physically documenting your strategy. As for what needs to be included, below you’ll find some essential elements to consider.

#1 – Your brand’s value proposition.

The first step in building a successful social media marketing strategy is defining the value your brand brings to your social media audiences. Why? Because if you can’t define the value, you certainly won’t be able to show any value.

Ask yourself: Why would someone follow or engage with me on social? What do I want my followers to know about my brand? What value can I bring to my audience through content and engagement on social? Then craft a simple mission statement of sorts, and use that to help guide the rest of your strategy development.

~If you can’t define the value, you certainly won’t be able to show any value.~

#2 – Your objectives.

Simply put, there can be no strategy if there’s no end goal. Your objectives are the foundation of your strategy, guiding every decision and tactic that comes next.

Use the goals outlined in your overall digital marketing strategy as a starting point. This will allow you create social-specific goals that help contribute to the larger marketing mission. Whether you want to increase your number of followers, boost referral traffic to your website, foster engagement or drive more conversions, set goals that can be measured. In addition, consider setting benchmark goals so you can gauge the success of your efforts as you go and make improvements as needed.

#3 – Your defined audience.

The success of your social media marketing efforts hinges on your ability to empathize and connect with your target audience. As a result, you need to understand their motivations, pain points, and content interests and needs.

Dig into website and social platform analytics, and talk with your sales team to uncover key customer insights and characteristics. Then use what you find to develop a customer persona—which is a general representation of who your target customer/follower is.

~Your success hinges on your ability to empathize & connect w/ your audience.~

#4 – Your channel mix.

Each social media platform offers a little something unique. As a result, many marketers may be tempted to design strategy that includes a presence on every platform. But—as with most things in the digital marketing world—quality over quantity is definitely a good rule of thumb.

While you’re compiling audience research to create your personas, find out what channels are driving the most website traffic and on-page engagement (i.e. time on page or pages per visit), and inciting the most engagement on the platform itself (i.e. comments, likes and shares). In addition, do some competitive research to learn where your fiercest competitors are spending their time on social media and the type of engagement they’re getting. This research will allow you get a look at your internal and competitive landscape, and help you prioritize and triage your efforts.

Finally, look back at the objectives you outlined to determine which platforms are best suited for helping you reach those goals. For example, if one of your social media marketing goals is to attract or recruit new talent, a visual platform like Instagram is the perfect place to show off your company’s amazing workplace culture. On the other hand, if your goal is fostering engagement through discussion, Facebook may be a must-have platform within your mix.

#5 – Your content mix.

In today’s social media landscape, simply sharing links to your company website or blog with a bit of text will not drive your objectives. Your followers want and expect more from you.

Use all the aforementioned elements to guide the creation of a content plan that includes the appropriate mix of images, videos, links and discussion starters tailored to each platform.

#6 – Your posting and engagement schedule.

Maintaining a consistent presence on your social channels is vital to the success of your marketing efforts. If you disappear for long periods of time, it’s easy for your audience to forget about you—and can prove more difficult to build engagement back up. Similarly, over-posting can be an annoyance, and cause your audience to turn away. So, your ultimate goal is to be a regular fixture in news feeds, but not overwhelm your audience.

Develop a daily, weekly or monthly plan or schedule that details:
•Who is responsible for posting or monitoring your social media feeds
•When the content is being shared (i.e. dates and times)
•Where the content is being shared (i.e. Facebook, Twitter, LinkedIn, etc.)
•What content is being shared (i.e. website link, curated content, image, video, etc.)
•How you’ll be sharing content (i.e. live tweeting at an event; native vs. using a social media management tool to schedule in advance)

~Maintaining a consistent presence on your channels is vital to success.~

#7 – Your method of measurement and data analysis.

Measurement and data analysis are vital to any strategic initiative, providing you with the insights you need to continually refine your approach and ultimately prove ROI.

Outline the specific analytics tools and metrics you’ll use to gauge success—both on (native engagement) and off (your website) social platforms. For example, if one of your goals is to drive more website traffic through social channels, Google Analytics or your preferred analytics platform will be a critical tool to include. As for measurement, some of the metrics you’ll want to look at include time on page, number of pages per visit and assisted conversions.

#8 – Authenticity.

If you want to achieve social media success, the importance of authenticity cannot be overstated. The beauty of social media is that you have the opportunity to show your audience who you are, not just what you sell.

Develop a brand voice that brings a human element and some personality to your social media pages. Lose the jargon or sales pitch, and talk to people on their level

FAITHFUL GENTLEMAN

LETTERS UNSENT

You’ve been calling her consistently for the past one hour, and she has been avoiding your calls like plague for all that while.May I add that you’re annoying and irritating, for I have to start all over again.
“Wait, Joe, I think he knows…”
No, of course you don’t know anything. You’re just suspicious,a voice in you afraid to utter out your little insecurities; lest you lose her, or so you think. Poor you!
“Remmie, relax, he has no idea, it’s just you and me right now; forget him!” I smirk back, loving the sheepish nod she gives me back.
Two or three kisses later, you’re just but a frigment of her memory, the tiny bit I can’t totally wipe. I guess she does really care for you. I don’t give a hoot anyway.
She’s all high, slowly giving in to my demands as I take pleasure in teasing her…

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Men Silent Treatment

A lot of times men are silent in situations because they don’t have the ability to clearly express their thoughts in a way that women can understand and they always have to worry about a negative reaction possibly happening. Especially if it’s a situation where there is a lot of emotion like an argument or breakup.

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Courtesy Google

Women are extremely sensitive to negative comments from their man. So sometimes it’s better for a man to just shut up in a situation like that. I mean, look how many women argue with me on my page about what men think and go thru. And everything I post is clearly articulated and makes sense. So imagine what men deal with on a daily basis dealing with women. There is also the pride factor. Sometimes the male ego makes it very difficult to admit wrongdoing or take responsibility for something they’ve done. Especially if they feel that whatever they were doing was right or justified.images-19

If any adult feels that there is something that needs to be said to their partner they need to bring it up. Discuss it. That’s what adults do. Ending a relationship without knowing what was really going on or if it could have been worked out is always a big mistake. Communication works both ways and requires more than just stating your point. Listening with the purpose of understanding is the most important part of making a relationship last.

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McOgutu &  Alusa , Picture courtesy of Increatives Kenya, Karura Forest

This Man Miguna Miguna…

It was set to be an objective debate bringing together contestants for the Nairobi Gubernatorial seat, but things could not end up that way. First, most of the contestants kept off the debate with Miguna and Passaris being the only candidates who showed up for the Koinange Live show. Word on the streets is after the previous debate that went up in flames with Miguna tearing into his opponents and Bishop Wanjiru being the most torn causality, most kept off facing him off. But one woman braced the intimidations and showed up, Passaris.

Miguna who has engraved his campaign on dismantling the corruption cartel comes out as one of the candidates with clearest manifestos and a firebrand with a spirited fight to dismantle the wall. Being a braggart by nature with self-praise intellectualism, Miguna who’s now self-baptized himself as Kenya’s Trump version is a man you need iron pants to debate with. Miguna is authoritarian his physical attributes intimidating, he’s disturbingly loud and has one of the fastest mouths in the market. A bully by nature, you have to prepare like it’s a world war before you take on him in a debate or end up being run over.

Passaris on the other hand who is so far the only female candidate in the male-dominated field to make a mileage in pursuing the governor post came collected even though she knew exactly what to expect when debating with Miguna. In a society where male dominance is still in full glare and women squeezing their ways through, it was commendable she braved up to a face off.

The debate was going well until Miguna was served with a defamatory demand letter from Passaris over his persistent attacks on his social media page. He laughed it off before going full army attack on her deviating from the core discussion issues and drowned into personal attacks on the lady.

He went ahead calling her names that shouldn’t have been aired on national t.v. Miguna was consumed in emotional fury hurling unprintable words. This was happening at a prime time when families of both parties were watching you can imagine the pain and disturbances caused on them. Just like his copy Trump made jokes about grabbing women pussy, Miguna made an omelet out of Passaris with insensitive rape jokes. He alluded that Passaris is a good digger and beauty that everyone wanna rape, does this then mean all beautiful women should be raped? He said he’s success is entirely on her beauty and light skin nature does it mean to Miguna that women can’t go up the ladder without sexual prowess? Is that his stamped mindset and tool he uses to uplift those in his scope?

HOW TO RUN AND WIN ELECTIONS IN KENYA

Governance, Human Rights and Development in Africa

By Javas Bigambo
The 2012(13) General Election in Kenya is going to be a critical, earth-moving and likely to be an expensive affair. The nation is at pivotal and authentically historical point. It is a national turning point, and like it happens with revolutions, the nation is expected to turn with the times, from the drub cannibal politics and despotic leanings, and take democratic trajectory.
The choices are stark, the stakes are high, and anxieties are on the brink. Candidates for various offices are taking positions, and the electorate is being treated to a noisy, confusing, tribal and blood-letting market place. Everyone will have to choose their preferred candidates: for president, gubernatorial, parliamentary and a host of other seats. As expected, most voters are going to be so much confused at the booth. So candidates need to do their ground campaigns well, and reduce errors to their advantage. Here are…

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#REPOST

Awwsome

Princess_Diaries.254 Blog

A Letter From Mr. Right

Dear daughters of God,

Contrary to what you have heard, I do exist. I’m no fairytale hunk with big muscles and thing for chick flicks (although, I may or may not have a man bun). So, put your daydreams of love off to the side for a minute and let me tell you what makes me, “Mr. Right” and why people keep telling you to wait for me.

The first thing I really want for you to understand is that I was not born your Mr. Right. I promise we weren’t destined to cross paths and lock eyes from across a crowded room and fall hopelessly in love. God has been working in my heart for YEARS! Do you realize what was in my heart before Christ saved me?! Of course you don’t because we haven’t met yet, but I can promise you it is…

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Why We Dont Value Marriage As Millenials

Why many millennials are saying ‘no’ to marriage

By Lineo Segoete on July 12, 2016 — We are a generation that banks on an exit strategy. We are aware of how dynamic the world we live in is. In addition to being spoilt and indecisive, we are taking a little longer to grow up. Marriage is not a priority for us.

As we become more liberated and cultural restrictions become more relaxed in the 21st century, marriage is fast becoming a contentious issue for the millennial generation. Observations of how many people are not committed to the institution of marriage, visibly unhappy homes and high divorce rates are all prompting a high percentage of today’s youth to start questioning their own views on the rite of passage that is holy matrimony. Yes, the romantic among us still dream of one day tying the knot with our significant other, but many of the current generation are in no rush to walk down the aisle. Our elders complain that we have been corrupted by Western cultures, while we feel other aspects of our lives, for example careers and self-actualisation, deserve priority.

Women are not living in the past

In colonial and pre-colonial times, young girls were usually married off by the time they were 13 or 14. It was considered a disgrace to their families if they were still unwed by their 25th birthday. Marriage came with the condition that women were considered minors legally, they became their husbands’ possessions and had no rights. In Sesotho culture, if a woman were widowed she was passed on to a male sibling or relative of her husband as a form of protecting the lineage and ensuring that she and her children were taken care of. Most women did not really have a say in the matter, except those in more liberal families, who allowed her such privilege. Still, she remained under the custody of her late husband’s family until her own death. For women living in the more rural areas, this is still the case.

Love is no longer enough

Marriage is no longer a prerequisite for a woman to have an identity as a person or adult, let alone for security. Many want more from their lives than staying at home and bearing children while they enjoy the comforts their husbands provide for them. Love is no longer enough; women now desire to preserve their space as individuals, in spite of being in a committed relationship. They want the freedom to dictate their own affairs and some, having been exposed to the struggles their own mothers went through in marriage, have set different standards for themselves. The high numbers of failed marriages are not helping either. As a result, many women would rather get to know a person and be financially stable in their own right before they take the big leap in case things don’t work out.

Old versus new

One might argue that divorce was unheard of in African culture during the times of our grandparents and those who came before them. A primary factor was that elders had a stake in deciding on a suitable partner for their child, whereas now, a couple first makes the decision themselves. As for our parents’ generation, too many of them subjected their children to witnessing loveless cohabitation simply for the sake of saving face or ‘for the kids’. The toxic environment fashioned by that behaviour unwittingly turned us into a generation of sceptics.

It does not help that the ‘hookup’ culture is on the rise. Men are quite at ease with having a string of lovers, both past and present, yet they hope to find a woman ‘virtuous’ enough to settle down with. Their advantage is that they are given a pass through such attitudes and beliefs as ‘boys will be boys’ and ‘papa is a rolling stone’. Let a woman behave the same way and she is judged and condemned. Out of irritation, feeling used and manipulated, and sometimes a false sense of empowerment, women in turn are growing more audacious about their sexual endeavours. Phrases such as ‘do it like a man’ or ‘I don’t need a man’ are becoming dangerously popular among the younger generation. The unfortunate side effect of these trends is that children are being born to single mothers and have absent fathers.

At the end of the day we are a generation that likes to know we have a way out. We are bold. We love and appreciate our parents and their parents for what they have done for us, but we do not want to follow in their footsteps, with a repeat of their mistakes and compromised happiness. We would rather feel the pride of responsibility, not its burden. Yet some of our generation still want to get married as a celebration of love and companionship, to become a team for a lifetime and stay true to the old-fashioned way of doing things (with a dash of innovation, of course).. And that is perfectly okay

The Husband👨

 

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Prophet Muhammad (peace be upon him) said, “The best amongst you are the ones who are best to their wives.” So dear Muslim brother! Your obligations towards your wife are not limited to earning money and supporting her financially. A wife needs love from her husband, and emotional support too!

Here are 10 points to take into account..

1) DRESS UP FOR YOUR WIFE:- look clean and smell good. Remember that our beloved Prophet (peace be upon him) would always start with Miswak when returning home and always loved the sweetest smells.

2) CALL HER WITH THE SWEETEST NAMES:- Prophet Muhammad (peace be upon him) had nicknames for his wives, ones that they loved. Call your wife by the most beloved names to her, and avoid using names that hurt her feelings. Love her unconditionally for the sake of Allah.image

3) REWARD HER ACTIONS:- Recognise all the good that she does and focus on that. Whenever there is a fight or argument, just remember all the things she does for you. she cooks for you, she takes care of your home, she takes care of your children and the most important thing is that she guards her modesty. So do not upset her if she is upset with you. Only your love can repel her anger. Communicate with her and discuss with her if there are any misunderstandings.IMG-20151123-WA0011

4) REMAIN SILENT:- If you see wrong from your wife, try being silent and do not comment! This is one of the ways our Prophet (peace be upon him) used when he would see something inappropriate from his wives. Do not criticise her all the time. If she is doing something that you don’t like, or that goes against the teachings of Islam, then do advice her gently.

5) SMILE:- Smile at your wife whenever you see her and embrace her often. Smiling is Sadaqah and your wife is not exempt from the Muslim Ummah. Tell her often that you are very happy and blessed to have her. A wife always wonder how her husband feels about her. She may have some insecurity about you, so make her feel secure.6tag_100316-221927[1]

6) ACKNOWLEDGE HER:- Thank her for all that she does for you. Then thank her again! Remember, in Islam, everyday is special. So celebrate wife’s day with her, and do it very often without having a particular date.IMG-20151022-WA0041

7) TAKE CARE OF HER DURING HER PREGNANCY AND BREASTFEEDING:- Offer extra moral and physical support during these difficult phases in her life. Don’t feel your manly ego busted if you have to give the baby its bottle or pacify it, while she attends to an older child or her own genuine needs. Be a alert and hands-on father; this attribute will make her love you even more!

8) VALIDATE HER FEELINGS:- Don’t belittle her desires. Comfort her. If there is a time of sadness, give her your shoulder to cry on. Hold her and tell her that everything will be fine.

9) HAVE FUN:- Be humorous and play games with her. Take our Prophet (peace be upon him) would race his wife Aisha (May Allah be pleased with her) in the desert. She appreciates a husband with a good sense of humour, one that tells her decent and modest jokes to make her smile. Indulge in playing various games with the kids and involve her too.

10) BE THE BEST HUSBAND:- Always remember the words of Allah’s Messenger (peace be upon him): “The best of you are those who treat their families the best. And I am the best amongst you to my family.”
She is your best friend, girlfriend and soul mate. Share everything with her. Remember she is your garment and you are her garment, so hide her faults and mistakes. Learn to forgive her. Respect her parents and show your love to her family. This will inspire her to love and respect your family. If her family is not muslim, do dawah to them in a beautiful way.IMG-20151120-WA0028[1]

……….And most importantly spend lots of time praying to Allah (during night & day). Do fast often even if it is not Ramadan. Lead her in the prayer. There is nothing better than praying together. Remember Allah, so that Allah remembers you……….

May Allah bless every marriage.. Aameen